According to the American Academy of Opthalmology (AAP), every year 100,000 people will sustain an eye injury while playing a sport, 42% of them will need emergency medical care and sadly 13,000 people end up blind. Fortunately, protection works, the AAP believes that 90% of injuries are preventable with protective eye gear. But you still need to be donning the correct type or you might end up with an even worse problem.

Goggles and protective sunglasses can be the best way to protect your eyes not only from impact with an object but also from the sun, dust and the elements. Until very recently, your only option was to order something online and hope for the best, you couldn’t try it on for comfort or size until it was already at your doorstep.

Not anymore, as Ali Abdulwahab Al Mutawa Co. just launched SMITH optics in Kuwait. Dr. Bob Smith, orthodontist and original ski bum, wanted to be able to spend more time on the slopes so he developed the first sealed thermal lens and breathable vent foam goggles. With the new goggles, he could get a few more powder runs on days when everyone else had to go indoors. SMITH Optics have been pioneering advanced products for more than 50 years that fuel fun beyond walls, creating innovations that amplify awesome, and crafting gear where every detail makes a difference. 

The SMITH Optics gear protects your eyes from the most common types of eye injuries. An object hitting your eye might cause blunt trauma, or penetrating injuries if it causes a cut. Riding buggies in the desert and paintball are lots of fun, until someone gets hurt. The life-giving sun can also cause radiation injury from harmful exposure to ultraviolet light especially in sports like water skiing, fishing, sailing and obviously skiing. 

SMITH first revolutionized the outdoor experience through the introduction of the first interchangeable lens system for sunglasses and snow goggles, then quickly took fog-free goggle technology to the next level with the launch of two new ventilation systems for seamless goggle/helmet integration. 

Over the next few years, SMITH developed the world’s largest eco-friendly sunglass collection in the world. Recently, the brand created the most scientifically advanced polarized lens technology, ChromaPop, while simultaneously creating a dramatically new approach to ventilation and protection in snow and bike helmets through the use of Aerocore technology.

SMITH is dedicated to making products that authentically empower thrill seekers and modern explorers in snow, bike, fish, surf, peak performance outdoor adventure and more by building on 50 years of heritage to inform the next 50 years of innovation.

With over a half a century of designing dynamic products and pioneering innovations that evolve the sports and experiences of its athletes and enthusiasts, from sand to snow, SMITH continues to blend clean style into products tuned for thrilling experiences, while maintaining an inclusive and vibrant personality.

Whether you are heading to the ski slopes or hitting the sand dunes this winter investing in protective gear is an expense you cannot afford to skimp on. Make sure you have the proper helmet and eyewear so. You can fully enjoy the experience while being safe.

Fully immersing ourselves in the great outdoors chasing the next thrill is invigorating and helps us in finding ourselves, changes our perspective on life and keeps us healthy. The experience is everything. Here’s to one hell of a good time for the next 50 years.

SMITH products are available in Explorers Base, Vans, The North Face and Carbon Fiber Stores in Kuwait. You can also shop the collection online at ExplorersBase.com. For more information call 2225 6323 or follow @ExplorersBase on Instagram.