Further strengthening the appeal of one of the Middle East’s best-loved vehicles, Mohamed Naser Al Sayer & Sons EST Co. and Toyota have launched the latest iteration of its iconic Camry model in the region. Featuring a sleek, athletic exterior design and a spacious, high-quality interior, the new Camry combines engaging performance with seamless technology to help drivers and passengers get the most out of every journey.
The event was attended by Martin Aherne Senior Business Director Toyota Group Sales, Theo Kruger General Manager of Toyota retail sales, Bader Faisal Al Sayer Head of Toyota Marketing, along with the representatives from press and media.
According to Bader Faisal Al Sayer “Toyota Camry has established an exceptional presence and position in the mid-size saloon car market, in the Middle East and around the world. It managed to sell nearly 20 million cars worldwide. I would like to extend my thanks to all Toyota customers for their continuous support over the years, and we are always pleased to provide them with Toyota cars of the highest quality so that they can enjoy a distinctive experience that exceeds their expectations”.
Since its debut in 1982 and evolution over nine generations, the Toyota Camry has been embraced around the world for its outstanding performance, alluring design and renowned quality and value. As one of the Middle East’s most popular vehicles, it has established an unshakeable presence in the mid-size sedan market and a special place in the hearts of drivers in the region. With its advanced yet seamless technology, modern styling, and an all-new Toyota Hybrid System, this model introduces a level of refinement that exceeds expectations, further cementing the Camry’s reputation as a class-leading vehicle.
Theo Kruger said “Around the world, Camry has established a reputation for value. It’s simply outstanding in every way with the highest market share of the medium-size market in the GCC. The drivers of Camry are loyal, they are highly satisfied, they know Camry’s unparalleled quality and they buy it again and again.”
Tsukasa Takahashi, Chief Engineer for the Camry’s development, stated: “Since the launch of the first-generation Camry in 1982, we have delivered countless successful iterations to our global customers. This success is thanks to our distributors, dealers, and the customers who love this vehicle. Our mission is to maintain our position and continue offering appealing products for sedan enthusiasts everywhere. By further enhancing our trusted and proven nameplate, cherished by customers worldwide for many years, the Camry will remain a ‘sedan to the core.’”
Takahashi added: “In the next-generation Camry, we will deliver not only Quality, Durability, and Reliability (QDR), one of Toyota’s greatest strengths, but also styling and equipment tailored to the needs of each region. We’re confident that this new Camry will bring smiles to all customers by building on the excellence of the current model, with emotional styling that makes you want to own the vehicle and driving comfort that ensures peace of mind.”
Nobuyuki Takemura, Chief Representative, Middle East and Central Asia Representative Office, Toyota Motor Corporation, commented: “We are excited to introduce the new Toyota Camry to our loyal Middle East customers. This iconic sedan, beloved throughout the region, embodies Toyota’s commitment to innovation and performance. Toyota is also proud to offer an electrified powertrain option, making it yet another addition to our offering of sustainable mobility solutions. We deeply appreciate the support of our customers in the region and look forward to continuing our journey with them to deliver ‘ever-better cars’ that exceed their expectations.”
The new Camry is built around the Toyota New Global Architecture (TNGA-K) platform. This delivers excellent body rigidity and a low center of gravity, guaranteeing a more rewarding driving experience. The vehicle features a re-engineered suspension and braking system, with optimally tuned MacPherson strut front suspension and multi-link rear suspension, contributing to outstanding stability and handling to create exceptional ride comfort. The retuned suspension enhances responsiveness and agile handling, adding a sense of thrill when taking on twisting and turning roads.
To achieve a more exciting driving style, the new Toyota Camry comes with a choice of two powertrain options, including a 2.5-liter four-cylinder Dynamic Force engine that produces 201 hp and 240 nm of torque and is paired with an eight-speed Direct-Shift automatic transmission; and an electrified hybrid powertrain, which combines a petrol engine and two electric motors that produce 184 hp and 134 hp respectively. The combined power of the two power sources is 227 hp. It is also paired with an Electronically Controlled Continuously Variable Transmission (ECVT) delivering heightened driving pleasure.
The new Camry HEV features the latest fifth-generation Toyota Hybrid System (THS 5), an evolutionary upgrade that allows the vehicle to operate entirely on electrical power with zero fuel consumption and carbon emissions or use a petrol engine combined with two high-performance electric motors. This system enhances powertrain output, acceleration, and driving response while maintaining impressive fuel efficiency of 27.7 km/L. Equipped with lithium-ion batteries that provide increased output in a smaller, lighter package, the Camry automatically recharges through the petrol engine or during braking, eliminating the need for external charging. This results in significant petrol station visits while delivering a driving experience comparable to conventional vehicles.
As with any Toyota vehicle, safety is a top priority for the new Camry. Drivers can enjoy complete peace of mind, thanks to the Toyota Safety Sense, an advanced safety and driver assistance system that includes a Pre-Collision System (PCS) with an expanded detection range for vehicles, pedestrians, cyclists, and motorcycles, together with new features such as Intersection collision avoidance support for crossing vehicles, Emergency Steering Assist, and Acceleration Suppression at Low Speed.
The new Toyota Camry allows customers to express their individuality through a choice of seven distinctive exterior colors, including Emotional Red, Platinum White Pearl MC, Silver ME, Precious Metal, and Attitude Black MC. Additionally, two all-new colors, Precious Bronze and DK. Blue MC, have been introduced. The interior offers a range of four complementary color schemes: Fromage, Black, Yellow Brown, and Neutral Beige. Customers can further personalize their Camry with a choice of three-wheel designs: 18-inch aluminum wheels with tight spokes for a sporty yet upscale look, 17-inch aluminum wheels featuring multi-axis spokes for a sleek, elegant look, and 16-inch steel wheels with twin spokes that create a sense of continuous motion.
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