Scotch & Soda brought a touch of Amsterdam to Cairo on November 10th, hosting an intimate dinner at Villa Belle Epoque in Maadi to mark the Dutch capital’s 750th anniversary. The brand gathered a vibrant group of Egypt’s emerging actors and creative talents, including Mahmoud Yassin Jr., Reem Amer, Laila Ezzat, Ali Elsabaa, Nour Taha, Mai Yackout, and Jessica Toutounji. Each guest arrived dressed in statement pieces from the Autumn/Winter collection, embodying the brand’s effortless, Amsterdam-born spirit.
In the days leading up to the celebration, a series of cinematic teaser videos set the tone. Starring Mahmoud Yassin Jr. and Reem Amer, the short scenes created a quiet sense of intrigue, blending nostalgia with a soft ode to Amsterdam and a romance hinted but never fully told. It was a preview of the atmosphere that awaited at the dinner.
The evening itself unfolded as a transportive experience. Tulip-filled centerpieces, soft blue tones inspired by Dutch delft ceramics, and a curated rain installation brought the essence of Amsterdam to life. Within the garden of Villa Belle Epoque, the familiar Cairo setting shifted into something dreamlike. The mood was serene, poetic, and deeply textured, inviting laughter, conversation, and connection to flow naturally among the guests.
More than a tribute to a place, the night celebrated the feeling of Amsterdam: its quiet beauty, its weathered charm, and the sense of movement that defines the city. It echoed Scotch & Soda’s philosophy of finding poetry in everyday moments and expressing personal identity with ease and authenticity.
The Amsterdam-born brand, available in Cairo Festival City Mall and Mall of Egypt, continues to draw from its hometown’s rich history, diverse culture, and unmistakable creative energy. This season’s collection plays with that heritage through bold details, layered textures, and a balance of classic and contemporary design.
Endlessly optimistic and inspired by the free spirit of Amsterdam, Scotch & Soda champions individuality and the power of self-expression. The brand is built on unexpected combinations and conversation-starting pieces, encouraging customers to make each look their own. With upbeat designs, practical tailoring, and bespoke finishing touches, Scotch & Soda aims to bring joy, spark creativity, and celebrate the global community it continues to inspire.
Visit scotchandsoda.com to learn more.
