Looking to do some spring cleaning? H&M has relaunched their Garment collecting initiative is now back in stores across Bahrain, Qatar, Oman, Jordan, Lebanon, Egypt, Morocco and Tunisia. Customers can now bring back any of their unwanted garments or textile from any brand to be recycled.
When customers bring in their unwanted garments or textiles, there are three ways they get sorted to:
- Rewear — clothing that can be worn again will be sold as second-hand clothes.
- Reuse — old clothes and textiles will be turned into other products, such as cleaning cloths.
- Recycle — everything else is turned into textile fibres and used for things like insulation.
H&M’s ambition is to work towards a change in the way fashion is made and enjoyed today. H&M first launched its worldwide Garment Collecting initiative back in 2013 with its first Close The Loop campaign.
In 2019, H&M Group collected 29,005 tonnes of textiles for reuse and recycling — equivalent to about 145 million T-shirts. The goal is to increase the number of garments collected, every year.
The fashion industry weighs heavy on natural resources, which is one reason H&M Group has set up clear goals going ahead: H&M’s mission is to only use recycled or other sustainably sourced materials by 2030. Currently 65% of their collections are produced with more sustainable materials.
H&M Garment Collecting Initiative is only available at stores across Bahrain, Qatar, Oman, Jordan, Lebanon, Egypt, Morocco and Tunisia. Follow @hm on Instagram for more. For more information read more here:
