There is a moment most people recognize. You are standing in the middle of your space, surrounded by ideas, inspiration saved on your phone, maybe even a few pieces already bought, and yet nothing quite comes together. The vision is there, but the execution feels just out of reach. This is where expertise matters. Not just taste, but the ability to translate how you live into a space that actually works for you.
Homes are deeply personal and often multifunctional, the need for guidance has never been clearer. Many homeowners find themselves overwhelmed by choice, unsure how to plan layouts, or hesitant to commit to decisions that shape their everyday environment. The new Interior Design Service which IKEA launched recently bridges that gap, offering something simple but powerful: expert support to design a space that is tailored for real life.
MEET THE TEAM
Leading the service is Diana Sabouni, Interior Design Manager, who brings over 13 years of experience with IKEA. Now heading the Interior Design Service team, she plays a central role in shaping how the service is delivered, ensuring it remains accessible, practical, and aligned with how people truly live.
We spoke with Diana to learn more about the thinking behind the service and what customers can expect. At its core, she explains, the goal is to make design feel approachable rather than overwhelming, giving customers the confidence to move from ideas to fully realized spaces.
Supporting her is a team that reflects both technical expertise and bold inspiration. Interior designers Nameetha Dineshkumar, Mayar Khalid, and Salwa Hamdoun make up the creative team that brings clients’ visions to life using their strong educations in Interior Design and their years of experience, professional training, and practice. They are supported by sales consultant, Ahmad Hassan, who helps the team deliver a collaborative, hands-on and effortless experience for every client.
This is not about imposing a style. It is about listening first. Whether it is a growing family, a first time homeowner, or someone simply looking to refresh their home, the team works together to create solutions that are both functional and meaningful.
UNDERSTAND THE SERVICES
What makes the Interior Design Service stand out is its flexibility. It is not a one-size-fits-all offering, but a tiered approach that meets customers wherever they are in their journey.
Let’s Talk
The first level, “Let’s Talk,” is where everything begins. This is a free consultation designed to explore ideas, understand lifestyle needs, and build a foundation for the project. “Because before we design, we connect to help our customers understand their needs and dreams,” Diana explains. It is conversational and exploratory, offering customers a chance to clarify what they want, even if they are not entirely sure yet. By the end of this stage, they walk away with a brief and a curated product collage that captures the direction of their space.
Let’s Design
For those ready to go deeper, “Let’s Design” offers a comprehensive design experience. This is where vision turns into structure, but also where the art of design truly comes into play. “Your space inspires bold impressions, together, we will create a home that truly feels like you! Our goal is helping your dreams come true,” Diana adds.
From layout planning and mood boards to 2D and 3D visualizations, lighting plans, and detailed product lists, the service covers every aspect of the design process.
Beyond the technical, the team brings a creative perspective that goes beyond what most non-designers might imagine. They make full use of everything at their disposal, thinking in ways that transform everyday elements into thoughtful design solutions. Bookcases can be configured in unexpected ways, shelves can be stacked to create visual rhythm and function, and even doors can be repurposed as striking wall features. It is this ability to see possibility, beyond the obvious that elevates the outcome.
The team does not limit recommendations to IKEA products alone, but also advises on finishes, flooring, paint colors, and material selections, ensuring a fully cohesive space.
Importantly, the service is highly competitive in price. In addition, the design fee will be redeemable when customers purchase the products for that space, making it not just accessible, but practical. For IKEA Family members, the cost is even lower, making professional design support available to a wider audience without compromising on quality.
Let’s Style
The third option, “Let’s Style,” focuses on transformation through detail. Diana explains that, “…every moment and every space deserves a little love!” and she wants to make sure that whatever the occasion, the team can make it truly special. This service brings a designer directly into the home to refine and elevate a space through styling, accessories, and carefully considered updates. What stands out is the level of sophistication it offers. This is event-level styling, executed with the same attention to detail, but at a price point that remains accessible. It allows customers to refresh their homes in a way that feels personal, polished, and seasonal.
Across all three services, the common thread is guidance. Customers are supported at every stage, with solutions that are tailored, realistic, and aligned with their budget.
FROM VISION TO REALITY
While the service has only been operational for a few months, they have already completed over a dozen of designs that have helped clients see the full impact of the design service. The team shared several projects with us and we were amazed at the transformations.
Our favorites included a teen’s bedroom that went from boring to bold and exciting. The space was turned into room where the occupant could transition from sleep to study and even play, while also being a visual representation of hobbies, interests, and identity.
We were also wowed by a family living room redesign that maximized the space by prioritizing how people move through it, not just how it looks. The room is thoughtfully divided into three distinct zones: a comfortable seating area with a TV and space for gaming, a small table perfect for catching up over a snack or casual meal, and a compact home office. Smart, unobtrusive storage solutions keep everything organized without disrupting the overall aesthetic. The result is a cohesive, connected space, one where the entire family can spend the day together, each doing their own thing while still sharing the same environment.
But perhaps the most surprising transformation was a laundry room; an often neglected and unassuming area in most houses can be turned into a functional powerhouse. This is where having an interior designer who has studied spatial planning, circulation, and flow is apparent. Everything is spaced perfectly for easy reach, turning a task like laundry into an enjoyable activity because it was intelligently designed.
What the Interior Design Service from IKEA ultimately offers is not just design, but reassurance. The reassurance that you do not have to navigate decisions alone. Customers can book an appointment for an in-home visit, an online session or a meeting at IKEA, making the service flexible and convenient.
The experience is also entirely seamless. Once a design is approved, customers can complete their purchase through a single payment link, after which the team takes care of the rest. From planning to execution, everything is handled, leaving customers to simply step into their finished space and enjoy it.
Ready to experience effortlessly designed spaces by the IKEA Design Service team? Book your appointment now.
