Saudi Arabia is stepping firmly into the future of mobility with the unveiling of EXOBOT, the first flagship vehicles from CEER, the Kingdom’s homegrown automotive brand. Revealed by His Royal Highness Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince, Prime Minister and Chairman of the Board of Directors of the Public Investment Fund, the EXOBOT sedan and SUV mark the beginning of an ambitious portfolio that will eventually comprise seven models by 2030.

Manufactured at the CEER Manufacturing Complex in King Abdullah Economic City, the vehicles have been designed and engineered locally, with the conditions of Saudi Arabia and the wider region firmly in mind. The result is an all-electric flagship that combines dramatic design with serious performance, advanced connectivity and a long list of technology designed around the realities of life in the Gulf.

A distinctly Saudi design

EXOBOT’s design is unapologetically bold. Both the sedan and SUV feature ultra-dynamic proportions and a distinctive wedge profile, combining sharp machined forms with smoother surfaces through the central occupant section. According to CEER, the resulting biomechanical aesthetic takes inspiration from the ancient architecture of Hegra, creating a visual language that connects the futuristic vehicle to the Kingdom’s heritage.

The proportions are equally commanding. The EXOBOT sedan measures 5.26 metres long, 2.1 metres wide and 1.43 metres high, while the SUV measures 5.02 metres long, 2.1 metres wide and 1.69 metres high. Both sit firmly within the large passenger vehicle segment.

One of the most distinctive elements is the 2.4-metre windshield, described by CEER as the largest ever produced. Set at a dramatic 15-degree inclination, the ultra-thin laminated glass is designed not only to enhance visibility and aerodynamics, but also to reduce solar heat absorption, an important consideration in the region.

Even the lighting carries a piece of Saudi history. EXOBOT’s signature lighting incorporates 32 distinctive bars, referencing 1932, the year Saudi Arabia was unified as a kingdom. Its forged aluminium wheels feature a triangular motif inspired by Al-Lahuj-style openings found in traditional architecture across the Kingdom.

An interior built around experience

Inside, CEER takes the idea of a car as a personal space seriously. The cockpit sweeps towards the driver, while a minimalist steering yoke places key controls within easy reach. The lower door glass can transition between tinted and opaque settings at the touch of a button, allowing occupants to choose between an open view and greater privacy.

Then there are the doors. Named the Shahin Wing Doors after the graceful flight of the Shahin falcon, the almost three-metre-long doors open in a smooth 60-centimetre arc. They can be operated remotely using the key fob or activated through discreet controls mounted on the doors, creating an entrance designed as much for theatre as practicality.

Technology is equally central to the cabin. A 48-inch, pillar-to-pillar curved Digital Horizon Display with 8K resolution sits alongside a 10.4-inch central control screen and an 8-inch rear occupant display. The system is complemented by an AI-powered virtual voice assistant capable of communicating in both Arabic and English.

The digital experience extends beyond the vehicle itself. Through the CEER App, owners can monitor charging, pre-condition the cabin and remotely park the car. A smartwatch-integrated digital key adds another layer of convenience, while over-the-air updates allow the vehicle’s software, features and performance to evolve without a workshop visit.

Serious electric performance

Underneath the striking design is a tri-motor, all-wheel-drive electric architecture. At its highest specification, EXOBOT produces 1,111 horsepower and 1,500 Nm of torque, with continuous torque vectoring and active chassis systems designed to deliver stability and control. The sedan can accelerate from zero to 100 km/h in just 2.1 seconds, while the SUV takes 2.4 seconds. Their top speeds are 250 km/h and 210 km/h respectively.

But performance isn’t the only area where CEER says it has designed EXOBOT around the region. The vehicle’s Halo Cooling system is engineered for extreme heat, with the company stating that cabin temperatures can be reduced from 65°C to 32°C within 10 minutes. Special foils, triple silver-coated glass, optimised roof airflow and dual front and rear air-conditioning systems are intended to minimise solar heat gain and maintain consistent cooling throughout the cabin.

The technology continues into the chassis. Steer-by-Wire eliminates the traditional steering column and reduces steering input from 400 degrees to 160 degrees, while rear-wheel steering is designed to improve manoeuvrability in urban environments and stability at higher speeds.

Designed with safety and autonomy in mind

Safety is integrated across the vehicle’s structure and systems, including a structural cell-to-pack battery architecture, seven airbags and enhanced aluminium casting and extrusion space-frame technology incorporated into the body and doors.

EXOBOT also incorporates advanced driver-assistance and autonomous capabilities. These include hands-free driving support, automated lane changes and point-to-point navigation-based autonomous driving on highways, positioning the technology as an additional layer of assistance behind the wheel.

Even the sensory experience has been considered. SoundStage Audio uses exciters to turn surfaces within the cabin into part of the audio system, creating an immersive 360-degree sound environment. A personalised fragrance system adds another layer, with three scents available at a time.

The First Edition

EXOBOT will launch with the limited-production First Edition before the arrival of EXOBOT PLUS. Available as both a sedan and SUV, the First Edition comes with an 850-horsepower tri-motor powertrain producing 1,000 Nm of torque. The sedan reaches 100 km/h in 2.6 seconds, while the SUV does so in 2.9 seconds.

A 112 kWh battery offers a claimed range of up to 670 km for the sedan and 560 km for the SUV, while the 800V architecture enables 10-to-80-percent charging in under 30 minutes. The limited edition is finished with red brake calipers, a Black Color Pack and black and red Nappa leather, alongside bespoke floor mats and a numbered plaque matching the vehicle’s VIN. Buyers can choose between Harrat Grey and White Musk exterior finishes.

More than a new model, EXOBOT represents the opening chapter of CEER’s larger automotive ambition. With local manufacturing, regional engineering and a planned seven-model portfolio, the brand is positioning its first vehicles as a statement of what Saudi Arabia’s emerging automotive industry can produce: electric, highly connected and unmistakably rooted in the Kingdom.

Visit ceermotors.com to learn more.