Alshaya Group has launched Aura Pass in Kuwait, offering members 30% savings on full-price items across more than 40 participating brands for a one-time fee of KD 20. Available through the existing Aura app starting October 15, the limited-edition pass is valid through December 31, 2026.
Following its launch in the UAE earlier this summer, Aura Pass brings additional rewards across fashion, beauty, dining, coffee, and lifestyle, giving shoppers more opportunities to enjoy the brands they love.
Participating brands include Victoria’s Secret, Starbucks, Shake Shack, H&M, Foot Locker, Chipotle, The Cheesecake Factory, and Ulta Beauty, among others. Members can also earn five times the usual points at selected brands, including Primark, Bath & Body Works, COS, & Other Stories, and Le Labo.
Getting started is simple. Existing Aura members can log in to the app, purchase Aura Pass through the Aura Wallet, and begin accessing eligible benefits. New members can register through the same app before upgrading.
Additional perks include free online delivery on selected brands when shopping with an Aura membership number. Aura Star and VIP members can also benefit from accelerated Aura Points earning, alongside exclusive offers, early access to sales, invitations to special events, and more.
“The launch of Aura Pass in Kuwait reflects our deep commitment to enhancing customer experiences and celebrating loyalty as we make everyday moments more rewarding,” said Steve Vickerstaff, Chief Operating Officer of Alshaya Group.
Since launching in 2022, Aura has grown to more than eight million members across the region. The program was also recognized for the third consecutive year at the International Loyalty Awards, winning Best International Loyalty Program in the Middle East.
For shoppers looking to make the most of their everyday coffee runs, dining plans, and retail favorites, Aura Pass offers a new way to access savings across Alshaya Group’s extensive brand portfolio. Members can find full details, exclusions, and terms and conditions through the Aura app.
Download the Aura Rewards MENA app from the Apple App Store or Google Play to explore the program and its latest benefits.
Learn more about Alshaya Group at www.alshaya.com.
