Evoking a soft femininity, the first drop of the Limited Edition collection that contains women’s and kid’s pieces conjures botanic riches in its floral prints and voluminous, couture-feeling silhouettes. The collection combines bold daywear looks, perfect for iftar gatherings and other evening celebrations, with simpler designs offering a fresh twist on customer favorites. Each design tells a story of growth, renewal, and the timeless majesty of nature.
“This very special Limited Edition collection is perfect for glamorous celebrations. It is inspired by different aspects of nature’s beauty and is full of dazzling pieces that really make a statement.” – Eliana Masgalos, Concept Designer, H&M Lilies, tulips, daisies, azaleas: the collection’s dreamy energy draws on a bouquet of references. Flower shapes inspire all aspects of the collection, from the colors and prints to silhouettes and shapes. There are flounces and ruffles, scallop edges, cheerful 3D flowers, cascading layers and delicate pleats. Together, they envelope the wearer in petal-like details, allowing movement, grace and fluidity.
Tones, including soft pastels, vibrant pinks, and deep greens, reflect the hues found in lush, verdant spaces. These colors evoke both the freshness of flowers and the optimism of new beginnings.
Spanning eye-catching gowns, modest maxi dresses, billowing tops, and jacquard kaftans, the collection offers an elegant mood with an idyllic edge. Accessories, including pleated rose scarves, bark-inspired cuffs and raindrop earrings, further celebrate the forms of the natural world, becoming instant contemporary classics.
We spoke to Eliana Masgalos, Concept Designer at womenswear to learn more about the collection.
Tell us about the mood of this Limited Edition collection and how it suits special occasions and happy celebrations?
The collection is about natural beauty and elegance. It’s inspired by everything from flowers and gardens to corals and oceans. We’ve twisted those inspirations in the most glamorous ways, working with volumes, flounces and ruffles, scallop edges, 3D flowers and shimmering surfaces to channel the sense of marvel and drama one can get when viewing stunning aspects of the natural world. It’s really a celebration of nature, so in that sense the mood is totally optimistic, and really about festivity. It’s a stunning collection, full of refined yet show-stopping pieces, so great for special occasions.
The first drop from this collection is all garden-inspired. Can you tell us more about the way that this inspiration shaped the collection?
The first part of the collection captures the essence of a blooming garden. All the silhouettes are inspired by the shapes of flowers and petals – you see that in the volumes, the flowing longline styles and the beautiful cascading layers. These kinds of shapes really allow the wearer to move with elegance, grace and fluidity – it’s very timeless and wonderous, just like a garden in full bloom. The color also palette reflects a garden— there are all of the hues you find amongst nature, including soft pastels, vibrant pinks, and deep greens. It’s very fresh, but dramatic too, so perfect for the celebratory and joyous mood of Ramadan festivities.
What are some of the special materials, finishes and details within this collection?
Shiny jacquard is really a stand out story within the collection. The reflective quality of the fabric captures the sense of light on the surface of water – it’s a visually stunning effect. It really elevates the pieces, adding opulence, luxury and regal allure. In terms of special details, volume and fluidity are really key. There are beautiful cape and draping details which bring a sense of majesty to the collection, allowing the wearer to exude confidence and sophistication.
Can you talk to us about the accessories and jewelry in the collection? Do they also draw inspiration from flowers, coral, and other aspects of the natural world?
All the accessories also pay homage to the beauty of nature. There are amazing sculptural metal bags in the shape of shells, as well as 3D flowers that you can use around the neck or style to adorn any garment. In terms of jewelry, there are raindrop shaped earrings and stunning chunky cuffs. Just like the clothing, these pieces are just like wearable art.
The first drop of The Limited-Edition Collection will launch in selected stores with prices starting from KWD 7.99 and online on 22 February.
