In a world that often glorifies perfection, Zaynab Alsalus stands out as a beacon of creativity, embracing the beauty of imperfection in every aspect of her work. A designer with a passion for all things colorful and maximalist, Zaynab’s journey from a Design Management student at The American University of Sharjah to a celebrated graphic designer is a testament to her unique vision and unyielding dedication.
Zaynab’s love for imperfection is not just a personal quirk but a foundational element of her design philosophy. “I love how everything in life is not perfect. I think perfection is so boring, and I hate how glamorized it is. I am the opposite of obsessive compulsive. I love randomness and feel that that makes life more interesting,” she shares. This perspective is woven into every piece she creates, bringing a refreshing authenticity to her designs.
Her educational background in Design Management provided the perfect blend of business acumen and creative exploration, setting the stage for her career. But it was her childhood fascination with cartoons and animation that truly ignited her passion for graphic design. This love for visual storytelling eventually led her to create designs for t-shirts, totes, and sweatshirts, especially following the events of October 2023. Wanting to wear a t-shirt that resonated with her support for the cause and not finding anything she liked, Zaynab decided to design her own. What started as a personal project quickly gained traction when a friend asked for a custom print, sparking a new chapter in her creative journey.
We love that Zaynab’s design style is unmistakably vibrant and maximalist. She revels in the challenge of presenting clients with options ranging from the crazy and colorful to the safe and subdued. “Sometimes they surprise me and go for the crazy colorful option,” she laughs. Recently, she has been exploring ways to modernize traditional patterns like sadu and tatreez, breaking conventional rules to create pieces that feel both rooted in heritage and suitable for everyday wear.
Her creative process is as unique as her designs. Zaynab finds clarity in solitude, often giving herself space away from social media and other distractions to let her thoughts flow freely. This quiet introspection is where her best ideas take shape, proving that sometimes, boredom can be a fertile ground for creativity.
Among her many creations, one design stands out: “Palestine Fruits.” This stamp design featuring fruits grown in Palestine is a tribute to the land’s rich soil and historical significance. “The design represents the richness of the soil of that land. The holiness of that small piece of geography which once could produce oranges amazing enough that they could be traded for a car,” Zaynab explains.
Incorporating themes of social justice into her work, particularly the situation in Palestine, is a deliberate choice for Zaynab. She feels a deep responsibility to use her design skills to raise awareness and keep important issues in the public eye. “I believe that every time anyone wears anything that is related to Palestine, whether it’s a t-shirt or a small pin, that serves as a reminder to themselves before other people to keep speaking out, to keep boycotting and to not get used to what is happening,” she asserts.
Balancing serious themes with style and artistry is a skill Zaynab has honed over time. She aims to create designs that people will wear not just at protests but as part of their everyday wardrobe, challenging the dominance of western fashion brands. “Our culture is so incredibly rich in art and beautiful symbols and icons, why are we all wearing t-shirts that say ‘New York’ on them?” she questions. Her mission is to make Arabic designs not just a statement but a staple in fashion.
Zaynab’s inspiration often comes from trends that resonate personally, such as mental health awareness or the retro illustration revival in streetwear. She blends these influences with her distinctive, colorful style, creating pieces that are both trendy and deeply personal.
Outside of her work, fashion remains a means of self-expression for Zaynab. While she doesn’t consider herself a fashionista, she loves how her outfits reflect her personality. Her vibrant, eclectic style often prompts compliments and curious remarks, further fueling her creative spirit.
Staying motivated is never an issue for Zaynab, who finds joy and fulfillment in her work despite the demands of motherhood. When creative blocks arise, she seeks fresh perspectives by asking for feedback from those around her, valuing the insights of fresh eyes on her projects.
For aspiring graphic designers looking to make their mark in the lifestyle and fashion industry, Zaynab’s advice is simple: “Do it! There is space for everyone to bring their own unique touch.” She believes in the infinite possibilities of creative expression and encourages others to pursue their passions boldly.
As Zaynab Alsalus continues to break boundaries and celebrate the beauty of imperfection through her vibrant designs, her work serves as a reminder of the power of creativity and culture. Follow her journey and explore her latest creations on Instagram at @zaynab.thedesigner.
