H&M AND RABANNE ANNOUNCED NEW COLLABORATION WITH STAR-STUDDED PARTY

H&M and Rabanne celebrated their forthcoming collaboration with a starry guest list of industry insiders at Paris’s legendary Silencio nightclub. A trailblazer on the French fashion scene since its late founder Francisco Rabaneda Cuervo, also known under the pseudonym of Paco Rabanne, presented his era-defining 1960s creations, today Rabanne is equally celebrated for its effortless wardrobe proposals under creative director Julien Dossena.

Salma Abu Deif attends the launch of the Rabanne H&M collection

The fashion house was renowned for the use of unconventional materials such as metal and plastic in their collections, and for the incorporation of futuristic elements in designs, gaining notoriety for space-age style. Rabanne has been trailblazing in the fashion scene since.

The event offered a first look at the Rabanne H&M collection, which includes womenswear, menswear and accessories as well as home decor. It will launch in selected stores and online at Hm.com on 9 November 2023.

The party opened with an intimate performance by the talented Swedish pop star Robyn who set the tone for the evening. The night continued with the celebrated South Korean DJ and producer Peggy Gou. American singer and actress Cher made a glamorous appearance as a special guest.

H&M Creative Director Ann-Sofie Johansson and Julien Dossena, Creative Director of Paco Rabanne, attend the launch of the Rabanne H&M

Cher, Elle Fanning, Peggy Gou, Robyn, Irina Shayk, Iris Law, Alton Mason, Jared Leto, Damson Idris, Ashley Graham and Tina Kunakey all wore key looks from the high-energy Rabanne H&M collection.

Additional guests include: Amina Muaddi, Tyga, Rianne Van Rompaey, Alexander Edwards, Jade Rabarivelo, Rafael Pavarotti, and Issa Perica. Representing the region, Salma Abu Deif Salma Abu Dief was present and dressed in the collection.

“Rabanne has always been a joyful brand, and this event captured the playful mood of the Rabanne H&M collection. I always want people to feel liberated when they wear our clothes, so it was great to see guests having fun and embracing the collection’s hedonistic spirit,” says Julien Dossena, creative director at Rabanne.

H&M Creative Director Ann-Sofie Johansson and Elle Fanning attend the launch of the Rabanne H&M

“Where better to reveal a collection made for floor-filling moments than at an iconic nightclub? It was a joy to unveil the Rabanne H&M collaboration in Paris with our guests revealing the show-stopping potential of this versatile collection,” says Ann-Sofie Johansson, head of design womenswear and creative advisor at H&M.

The Rabanne H&M collection will be available on November 9 in selected stores and on hm.com.

Fashion