With pieces made from recycled materials or materials that have less impact on the environment, the Fall 2019 collection continues to highlight H&M’s commitment to only use sustainably sourced materials by 2030. From the softly tailored check separates to the animal print dresses and oversized hoodies, all in a color palette of light neutrals, black and pops of orange and red, the vibe is laidback yet sophisticated. Recycled polyester is key in this collection, most often made from used PET bottles, recycled polyester is processed and spun to create a fabric that’s easy to care for. The jersey pieces in the collection are made from organic cotton or blend made of TENCEL lyocell fibers. Figure-flattering dresses and tailored separates are key, with cozy oversized hoodies that can double as dresses and a checked shirt that can be thrown over any outfit balanced out by leggings and slim jeans. Knitwear features high necks and cropped bodies, while the outerwear is boxy yet chic.
The H&M Fall 2019 Conscious Collection launches in September and will be available in stores and online on kw.hm.com.