When the To All The Boys film series was first released on Netflix in 2018, it was the streaming giant’s most-watched original film series with fans repeat watching to their hearts’ content. With the release of the 2nd film last Feb, H&M is launching a special To All the Boys spring collection and a world-first Instagram filter! The collection will be available at kw.hm.com from April 2nd 2020.
Fans all over the world couldn’t get enough of the romance between lead characters Lara Jean and Peter and loved both films’ positivity, inclusive representation, and styling. This collection is the perfect ode to the film series and is inspired by the Lara Jean, with prices starting from only KD 3.5 and a whopping array of exclusive digital experiences.
The H&M and To All the Boys collection is a love letter to Lara Jean’s style, but also high school spring holidays. It includes puff shoulder t-shirts with graphic logos of the films, one in pale pink and another in white, a bright pink long-sleeved crop top with puff shoulders, lace-up front and sweetheart neckline, a bright pink puff shoulder dress with empire waist and ruffled hems, a black floral puff shoulder body-con dress with ruched sleeves and sweetheart neckline, and a black floral skirt with a sheer maxi-length overlay and side slit.
“All over the world, fans connected deeply with the character of Lara Jean, her romantic outlook and sense of style. This new spring collection is our celebration of the rom-coms, channeling the fashion, charm and inclusive message of the two films. We hope fans are swept off their feet by the standout pieces with puff shoulders and motif t-shirts,”
Emily Björkeheim, H&M’s Head of Design Divided.
To accompany the collection, H&M is launching the ‘To All the Boys x H&M Fan Club’, a digital campaign that will enable fans to get closer to the films. On @H&M’s Instagram channel, users will be invited to step inside Lara Jean’s room with a cutting-edge filter, virtually explore in 360 degrees, and see close-up details from the movie and the new H&M collection.
Shop the To All the Boys collection on kw.hm.com starting from the 2nd of April.
