IKEA hosted media representatives and influencers on Thursday, September 17th in Kuwait for a virtual tour of its latest home furnishing room sets. The leader in home furnishing moved the tour, which normally takes place physically at the IKEA Kuwait showrooms in both The Avenues and 360 mall, to the online mode to ensure COVID prevention protocols. The tour of the first five room sets, which have been designed specifically for various family units, showcased solutions offered in the new, much-anticipated IKEA catalogue and brought them to life to inspire better living at incredible affordable prices.
The tour highlighted solutions for living rooms, bedrooms and kitchens. It also enabled the media and influencers to virtually meet IKEA interior designers and gain from them inspirational knowledge of IKEA. One of the rooms showcased is a bedroom-slash-office for a newly married couple in a one-bedroom apartment and featured functional yet comfortable home furnishings with smart storage solutions, which helps a lot with working/ studying from home.
The audience was also introduced to IKEA’s OMTÄNKSAM collection which is designed to provide comfort and support for everyone by combining functionality with superior design. IKEA also shared exciting news regarding the BYGGLEK collection – its latest collaboration with LEGO.
“IKEA believes in the importance of play for children development, as well the crucial need for children and their parents to connect, and that is why we collaborated with LEGO,”
Jennylyn Bertuman Ayo, Multifunction Shift Leader at IKEA 360.
This year, IKEA also produced an ELP catalogue that featured all their even lower prices with an affordable range, as IKEA moves to support consumers reshape the world and their lives on today’s limited budgets. The ELP catalogue is just as inspirational as the new IKEA Catalogue 2021. Inspiration you can also access on your smartphones, browse on our IKEA website, meet on social media and explore in the IKEA store.
IKEA is located at the 1st Avenue – The Avenues and IKEA 360 is located on the first-floor in the new 360 Kuwait extension in Zahra. For more information please call 184 0408 or log on to the IKEA website, follow them on Instagram @IKEAKuwait. All images courtesy of IKEA Kuwait.
