Sometimes, our individual style vision needs a nudge from the right person to make outfit magic happen. That person needs to possess a flair for fashion, the know-how of what would suit a given person’s body type and personality, and a kind, inviting approach. It also goes without saying that to craft the perfect ‘fit, renowned Art Director, Stylist and personal shopper Musaed AlMutiri is without a doubt an expert in this field, and his +90K followers on Instagram alone can attest to that, including us!
Whether you’re seeking a maximalist look to make an impression, or a minimalist aesthetic is more up your alley, Musaed has been making head turns with his styling prowess. This is why we were beyond thrilled when we heard that Musaed has teamed up with COS to curate an incredible edit for their Spring Summer collection! We spoke to Musaed to learn more about this exciting collaboration in this special interview.
What was it like collaborating with COS to curate the #MusaedEdit? How did this collaboration come about?
I’d like to firstly thank you for the opportunity to reach the readers and followers of one of my favorite publications that is dear to my heart. With regards to my collaboration with COS, this idea came about organically as I am a regular and loyal COS customer myself. On a personal and professional level and as one of the most prominent names in Kuwait’s fashion scene, my love and passion for the field shows in my everyday looks, which usually always include a piece from COS. As a personal stylist, I always bring my clients on shopping trips to one of COS’s locations to pick out distinguished pieces for their wardrobes. I feel that all of these factors have led us to collaborate on this edit, given the natural friendship and transparent relationship which we’ve enjoyed for a long time now.
I was actually the person who first approached COS with the idea, because I have a deep understanding of local shopping habits and preferences. I also noticed that when people enter any given store to shop, they become anxious and feel a bit lost about which items to choose due to the many options out there, therefore the customer loses focus when it comes to curating a complete look. I wanted a solution to this common issue. This is how I came up with the idea of curating the best, most beautiful pieces which I feel are wardrobe staples that everyone should have, and placing them all in one area of the store. I also came up with accompanying outfit suggestions and styling ideas to make a connection with the audience on how they could wear, and style these pieces after they’ve purchased them.
What are some of your favorite pieces from the collection that you curated?
All of them! And no, I am not being diplomatic here, and those who know me, also know that I have my own style philosophy, which is: Each and every piece of clothing that is available in the market has its own beauty and charm, but that only comes out when worn in the right size, and with the right accompanying pieces. This way, the outfit becomes all the more beautiful with contrasting pieces and textures. And at COS, the clothing collections are renowned for their minimalist aesthetic, extremely high quality, and a variety of fabric and textures in both warm, cool, and neutral tones. These qualities really make each and every individual piece at COS truly special on their own, but even more beautiful when worn by those who can display the clothing’s true beauty when the right size and fit are employed.
What makes your edit special?
What were you looking out for when you put it together?Aside from how well styled the looks of my edit are, and how much time I had spent to carefully select the pieces which went into it to deliver a different style aesthetic, is how time-saving it actually is! The customer wins, as they won’t need to spend hours looking and thinking about what they should choose and try on because it will only take minutes to find the perfect outfit in my edit. Customers will also find my styling suggestions next to each outfit and piece, all you have to do is simply try it on!
What advice would you give to someone trying to create their own style using the COS collection?
My advice to new COS customers is to try something new and not to pigeonhole your look when it comes to fashion, style and color ways because the variety at COS is wide and inclusive, allowing you to get creative in your choices. The end result of shopping from this edit will also allow the customer to purchase pieces that also speak to their own personal style by choosing from a collection that is natural, effortless, comfortable, modern and special. All of these amazing qualities can be found throughout all of COS’s collections.
What do you love the most about COS? Why is COS the perfect brand for MENA region/Kuwait shoppers?
I have a deep love for COS for so many reasons, which include: Employing high quality materials in all of their collections while also delivering a special, laid back yet modern and stylish look. How COS don’t use their logo in their designs, which makes the pieces simple and natural. The variety in their collections, which is necessary for someone like me, who likes to try different looks, and channel different personalities, and style eras with my outfits. The availability of seasonal classic staples which allow me to carry these pieces from one season to the next effortlessly. The launch of different capsule collections with interesting, unique pieces using different textures and fabrics, which always gives a modern edge with every seasonal launch. And last but surely not least, COS always delivers an intersection between special design, high quality materials and accessible price points.
You can shop the #MusaedEdit at COS at the Avenues. For more information, follow @Musaed_1980 on Instagram and check out www.cosstores.com.
