Porsche delivered 272,162 new vehicles worldwide in 2020, just three percent off the record year 2019 despite all headwinds. In the Middle East and Africa region, the sports car manufacturer recorded 6,202 new car sales and enjoyed an encouraging post-lockdown upturn with the best second half result in five years.

Dr Manfred Braeunl, CEO of Porsche Middle East and Africa FZE, says 2020 provided its share of hurdles and positive results: “Last year, we turned many challenges into opportunities that lead to us recording several important milestones, including the highest second half order intake in six years and the largest order bank since 2015.”

Global Taycan deliveries totalled 20,015 in 2020, despite a six-week stop in production just as the new model was ramping up. The Cayenne led international demand at 92,860 sales, with two-door sports car generating continued success. A total of 21,784 vehicles from the 718 model lines found new owners – six percent more than in the previous year. The iconic Porsche 911 was delivered to 34,328 customers.

Across the Middle East and Africa region, the United Arab Emirates, South Africa, Saudi Arabia and Kuwait were the top selling countries. Both Saudi Arabia and Qatar achieved their highest retail figures in five years, while Kuwait and Abu Dhabi enjoyed their best order intake in more than five years. In addition to several new model launches, Porsche Middle East and Africa has a busy schedule with network expansion in key markets including the new Porsche Centre Shuwaikh (Kuwait), a state-of-the-art Porsche Centre in Riyadh and the first ever Porsche Studio in India, all ready to be opened this year.

For more information, check out @PorscheCentreKuwait on Instagram and Facebook and contact Porsche Centre Kuwait, Behbehani Motors Company at 1870 870 or visit www.porschekuwait.com.