The world’s tallest building and iconic Burj Khalifa houses the prestigious Armani Hotel, a magnificent work of art envisioned by fashion icon Giorgio Armani. Inside the Armani Ristorante the tables are perfectly set awaiting the special guests of beautique cosmetics intl.’s head table. Sara Rith of Tangle Teezer, James Gresty of label.m, Jez Barnett of KeraStraight, Steve Thomas of Impact Consultants and Sofia Rashidi from Sephora are all being generously hosted by Managing Director and founder of beautique cosmetics intl., Louai Mackarem. This accomplished group are coming together to celebrate the success of the brand’s presence at the largest international trade fair in the region, beautyworld Middle East. beautique cosmetics intl. has been introducing cutting edge brands since 2009 to the heart of the Kuwaiti market. Following its success in Kuwait, beautique cosmetics intl. has expanded to Dubai, opening an office, launching campaigns and enjoying three successful days showcasing Tangle Teezer products at beautyworld Middle East.
Guests are arriving. The night is young and conversation is overlapping as each attendee is elated to exchange their perspectives on the incredible beauty exhibition that saw brands from all over the world come together for a few days in one place. Sara Rith shares notes with guests on how the last three days were significant for Tangle Teezer through beautique cosmetics intl.’s trade fair presence. You may know the brand as the celebrities’ favorite hairbrush; Cara Delevigne, Salma Hayak and Keira Knightly are only a few of the stars that state they dare not leave the house without a compact Teezer in tow.
Tangle Teezer is best known for the compact detangling brush as well as the original detangler. However, with experience comes the understanding that just one brush won’t do. There are naturally stages to getting one’s hair prepped to perfection and that is why the famous 3-Steps were created utilizing the astounding Tangle Teezer products.
The Tangle Teezer completes the first step of detangling with minimum fuss, breakage and damage which prepares you for step two, the perfect blow-dry. This is achieved by using the incredible blow-styling tools. Finally, the Ultimate Hairbrush with its innovative teeth technology takes you through the third step for that final flourish.
At the beauty exhibition, these three simple steps were explained to many intrigued passers-by, hairstylists, salon owners and consumers. At the dinner Sephora’s Sofia Rashidi listens intently to the talk of the 3 steps and previews the samples of Tangle Teezer exclusives they will be getting for all Sephora UAE stores this coming season.
The night would not have been possible without beautique cosmetics intl.’s amazing Dubai team; Sales Manager Majdi Jadallah, Head Sales Fatma Karimy, Annie Centeno Marketing and PR and Assistant Managing Director Amgad Gerges. They sat together on a table attended by Lucy Perry for Rapid and Heba Farag beautique’s Assistant General Manager, who played a great role in bringing this all together.
On a separate table Zaineb Almosawi, beautique cosmetics intl.’s newest member and Head of Public Relations and Brands, converses with the editor-in-chief of Cosmopolitan and ITP Media Group’s Anneka Healey. Marie Claire’s beauty editor Sarah Rasheed brings her cosmetics know-how to the table. As the night goes on the topics transpire to in-depth sharing of experiences in life, love and adventure. The dinner flourishes into a very special night to remember. Also in attendance are Bassel Komaty from DMN and Hazem El-Hadary who put together the media campaign. Congratulations are in order as beautyworld Middle East came and went with so many new names, faces, unique experiences and overall, great success! Until next year…
As for beautique cosmetics intl., this was just the first welcome into the city of Dubai and the beginning of so much more to come.
For more information, please visit beautique cosmetics intl.’s website, www.beautiquecosmeticsintl.com.
